Feature overview

This page gives you an insight into the features of newsroom. Find out how the use of newsroom makes your everyday work easier.


Transparency and Structure

Work with all communicators in your company in a joint editorial plan. Have the relevant content displayed for you and discuss your communication activities together in editorial meetings. Tailor newsroom specifically to the needs of your company and thus determine the success of your communication activities.

Topics and contents

Plan topics and create content across departmental boundaries. Coordinate with each other and achieve more effectiveness for your communication activities. Use tasks to work together and inform colleagues in markets and other units.

Get an overview of your communication activities with newsroom!

Know and steer the communication activities of your company with newsroom. Bring communicators from all departments, units and markets together to maximize the effectiveness of your communication.

Plan campaigns, activities and events

Create campaigns with communication activities and events for each topic. Define responsible persons and define the scope (units, markets, target groups).


View topics, campaigns, activities, events, and tasks individually in the calendar – per day, per week, per month, per year. Edit entries directly in the calendar.

Kanban Boards

Use the integrated Kanban boards that have been adapted for communication planning: Control and monitor tasks as well as communication activities.

Task management

Keep an eye on your to-dos. Use newsroom to assign tasks to yourself or your teammates for activities and events.

Campaign management

Define reusable, customized standard activity sets and thus easily plan several activities per topic.

Future activities

Plan communication activities for which a publication date has not yet been set in the “future activities”.

Confidential information

Create confidential topics, activities and events in newsroom. Only “owners” or “co-owners” can see and edit them. Assign code names for events and hide confidential activities.

Filtering options

newsroom has a powerful filter system in every area. Filter by topics, campaigns, activities, events, tasks, units, markets, tags, teams, target groups etc. Use the free text search.


Prioritize topics, campaigns, activities or events to show their relevance.


In newsroom, you receive notifications of all new information that is relevant to you. Decide for yourself which additional notifications you want to receive by e-mail.


Organize and structure topics, campaigns, activities and events by assigning tags that are relevant to the content. Tags are predefined by you in the system and can be suggested by users.

Roles and rights

Customized views per role: Editor-in-Chief, Editor, Visitor. Users are assigned to units, markets or teams. Define for yourself which activity and event types or which target groups you want to manage and keep a special eye on.


Evaluate the information entered in newsroom. Alternatively, integrate information from your media analysis service provider into newsroom via an interface.

Export function

If necessary, export topics, activities and events in a practical Excel format.

Languages: user interface

The newsroom user interface is available in German and English. If desired, additional languages can be integrated into the user interface. Available in version Campus.

Single Sign-on

Use the practical single sign-on functionality via Microsoft Azure interface. Available in version Atelier.

Outlook integration

Import activities, events or tasks scheduled in newsroom into your personal Outlook calendar. Available in version Atelier.

GDPR compliant

newsroom is hosted on a server in a data center in Germany. The provider is audited by TÜV and complies with the requirements of the GDPR. Alternatively, on-premise hosting is possible in the Campus version.

Tasks and views

Keep track of all to-dos or just your own with newsroom’s integrated task management. Use newsroom to assign tasks to yourself or your teammates for activities and events. Use the integrated Kanban boards adapted for communication planning to control and monitor your tasks.

Create content in the content production area!

Create all the content you need for communication in flexible templates, coordinate them efficiently with experts and superiors and have them translated directly in the tool.

Create content

Use individual templates to create professional communication content, such as Internet and intranet articles, social media posts, press releases or speeches, directly in newsroom. Coordinate these in simple and clearly structured process steps directly in the tool. Have finished content translated into any number of languages directly in the tool.

Languages: contents

Contents can be edited and coordinated in both German and English. It is also possible to order translations into any number of languages directly within the tool.

Customizable templates

Create any kind of content for your communication. Use flexible templates that you can design as needed. Create professional communication content, such as Internet and intranet posts, social media posts, press releases, or speeches, directly in newsroom.

Status display

Set a status during production, e.g. “in process”. Enter status information individually tailored to your processes in newsroom.

Invite experts

Invite any number of experts without additional user licenses via e-mail to review and edit content. Changes made by the experts are saved as a separate version.

Publish content

Publish content directly from the tool, for example on Twitter or Beekeeper. Additional publication channels or tools can be individually integrated into newsroom using interfaces.

Order translations

A translation can be ordered directly within the tool. The translator provides the completed translation as a separate language version in the tool. This language version can be further edited as required (a new version is automatically created).


Video and audio files are added via links, e.g. via a cloud storage service. In addition, any number of files can be attached to a content item using the upload function.

Export function

Export content in practical Word documents. Optionally also in pdf format.

Integration and inspiration

Involve your colleagues in other markets and/or units in all relevant communication activities – via newsroom. All of your colleagues have the opportunity to get involved, adapt communication content to their target groups and publish them. Achieve the greatest possible effectiveness of your communication as a team – locally, regionally, worldwide!

newsroom: your communication hub!

Expand the functionality of newsroom with interfaces to other tools used in your company. In this way, newsroom becomes your control center to steer all communication activities of your company.


Use the full power of topic and appointment planning: as a dpa customer, have the dates of “dpa agenda” displayed in the calendar within newsroom so that you can align your communication activities with the dates that are relevant to you.


Publish content created and coordinated in newsroom directly via the integrated interface on the social media platform Twitter.


Use the interface integrated in newsroom to publish content on Beekeeper, the communication platform for mobile teams.


Plan social media activities in newsroom and transfer them to the social media management tool Swat.io via an integrated interface.


Plan internet or intranet articles for WordPress pages and transfer them to the content management system via the integrated interface – or publish them directly.

Custom interfaces

Do you need other interfaces to the tools you use in your company? For social media? For your intranet CMS? For media analysis? No problem! On request, we will program these individually.

Request a free product demo now!