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To plan communications in “newsroom”, it is not only important to consider which “Topics” or “Campaigns”, “Activities“ and „Events“ are created. It can also be defined,

  • who the owner (responsible) is,
  • which teams are or could be involved,
  • which markets could be relevant,
  • which target groups could be relevant.

The following graphics show the essential planning steps necessary and what needs to be considered.